How a Pool Liner Became the World’s Best Roof: The Origin of the Duro-Last Roof

Most great innovations begin with a simple idea, and the Duro-Last roof is no exception. In the 1970s, roofing materials were largely the same—tar, gravel, and rubber-based systems that required constant maintenance. But one man, John R. Burt, saw an opportunity where no one else did. His inspiration came from an entirely different industry: swimming...

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Why 2025 is the Perfect Year to Invest in a Duro-Last Roof for Your Commercial Property

As we step into 2025, there’s good news for business owners considering a roof upgrade: estimated prices in the roofing industry are expected to trend downward this year. This shift presents a fantastic opportunity to invest in a Duro-Last roof for your commercial building. Known as the “World’s Best Roof,” Duro-Last offers unmatched durability, energy...

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Why Spring is the Perfect Time to Start Your Commercial Roof with Duro-Last

As winter fades and the weather warms, spring emerges as an ideal time to tackle many property maintenance projects—especially roofing. For business owners, it’s the season to assess the effects of winter’s toll on your commercial roof and take proactive steps to ensure long-term performance. If you’re considering upgrading to a Duro-Last roof, spring offers...

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The Benefits of Decra Stone Coated Steel Shingles Over Traditional Roofing Products

When it comes to choosing the best roofing material for your home or commercial building, the options can seem endless. However, one product consistently stands out for its durability, aesthetics, and long-term value: Decra stone coated steel shingles. These innovative shingles combine the strength of steel with the beauty of traditional roofing materials, offering benefits...

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Find a Qualified Insurance Adjuster for Your Roof: Navigating the Path to a New Roof in Wisconsin

When your roof suffers damage due to a storm or natural wear over time, it’s essential to understand the options available through your insurance. In some cases, your roof may be eligible for repair or replacement, which can be a significant financial relief. But navigating the claims process and finding the right insurance adjuster to...

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How to Prepare Your Commercial Roof for Winter: Essential Tips for Business Owners

As temperatures drop and snow begins to fall, it’s crucial for business owners to ensure their commercial roofs are ready for the winter season. Wisconsin roofs in winter face unique challenges that can cause significant damage if not properly maintained. In this blog, we’ll walk through essential tips for preparing your commercial roof to withstand...

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The Hidden Costs of Neglecting Your Commercial Roof: Why Regular Inspections Save Money Long-Term

When it comes to managing a commercial property, the roof often gets overlooked until there’s a visible problem. However, what many business owners fail to realize is that the hidden costs of neglecting a commercial roof can add up quickly. Investing in regular inspections and maintenance can save you thousands in repair costs, protect your...

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