After four decades in roofing, one thing has become clear: no two buildings are the same, and no two owners want the same thing from a roof. Some want efficiency, some want looks, and some just want something that can handle Wisconsin winters without complaining. Choosing between flat, sloped, and built-up systems isn’t a matter...

After 40+ years of climbing roofs and dodging more hailstones than I care to count, I’ve learned something: hail damage isn’t always the big, dramatic, Hollywood-style destruction folks imagine. Sometimes it’s loud and obvious — sure. But most of the time, it’s quiet. Sneaky. The kind of damage that nods politely and hides until the...

After over 40 years in the roofing business, one thing’s become clear—Mother Nature doesn’t care what’s nailed to a roof. Wind, hail, rain, ice, and the occasional wayward tree branch will all do their best to test a roof’s limits. And lately, it seems like they’ve been testing a little more often. From the Midwest...