After more than 40 years in roofing, one thing becomes very clear pretty quickly: water always looks for a way in. It does not matter if the building is residential, commercial, old, new, large, small, steep, flat, or somewhere in between. Water is patient. It finds weak spots, exposed areas, worn materials, damaged flashing, loose...

Commercial roofs are a little different from a lot of other parts of a building. They do not usually call attention to themselves. They sit up there quietly, taking the weather, holding back water, dealing with snow, ice, wind, sun, foot traffic, rooftop equipment, drains, seams, flashing, and whatever else Wisconsin decides to throw at...

One thing learned after more than 40 years in roofing is this: Roofs almost never fail politely. A roofing problem usually starts small. A loose shingle. A tiny leak. A little flashing damage around a vent pipe. Something minor enough that a homeowner looks at it and says, “That can probably wait a while.” Then...

After four decades in roofing, one thing becomes obvious pretty quickly. No two commercial roofs are the same… even if they look the same from the ground. It’s easy to assume a roof is just a roof. Flat surface, some material on top, job done. But once the details start getting looked at, it turns...

There is a big difference between looking at a roof and actually being on a roof. From the ground, most roofs look fine. Maybe a little aging, maybe a few spots that raise an eyebrow, but overall… nothing too alarming. Then the ladder goes up, boots hit the shingles, and suddenly the story starts to...

After more than four decades in roofing, patterns start to show up. Some systems hold up well over time. Others tend to show the same issues again and again. One of the most common weak points across traditional roofing systems has always been the seam. No matter how well something is installed, once multiple pieces...

After more than 40 years in roofing, one thing becomes very clear… roofs don’t like surprises. And neither do the people paying for them. From the ground, a roof can look perfectly fine. Straight lines, no obvious damage, maybe a little discoloration that doesn’t seem like a big deal. Everything appears calm and under control....

After more than four decades in the roofing industry, a simple truth becomes very clear. A roof does far more than keep rain out of a house. A roof also needs to breathe. That idea might sound a little strange at first. Roofs do not have lungs, after all. But proper airflow inside a roof...

After more than forty years working on roofs, one observation tends to repeat itself every summer. Step onto a dark roof on a sunny afternoon and the heat hits like a brick wall. Step onto a reflective roof and the difference becomes noticeable almost immediately. That simple experience explains the idea behind reflective roofing systems....