When a storm passes through and the wind finally stops howling, most people take a deep breath of relief—then immediately look up. The roof that’s been quietly doing its job all year suddenly becomes the center of attention. After more than 40 years in the roofing business, I can say with confidence that no one...

After more than forty years in roofing, one truth stands tall: the roof does a lot more than keep rain out. It’s the unsung hero of energy efficiency, quietly working above everyone’s heads while the air conditioner or furnace gets all the credit. In Wisconsin—where the weather swings from “arctic tundra” to “sauna in a...

After more than forty years in roofing, there’s one thing that still surprises people—it’s how much that big hat on top of the building controls everything underneath it. Most folks think of a roof as the “umbrella” that keeps rain and snow out, but truth be told, it’s more like the thermostat nobody remembers setting....

After forty years in commercial roofing, one thing has become crystal clear: the roof always tells the truth. It doesn’t care what the marketing brochure promised or how shiny the materials looked on delivery day. The roof either holds up through a Wisconsin winter—or it doesn’t. And when it doesn’t, the roofers are the ones...

After four decades in roofing, I’ve seen just about every kind of system on the market. Some work better than others, some make promises they can’t keep, and some end up teaching hard lessons about what happens when consistency takes a back seat. What has impressed me over the years about Duro-Last isn’t just the...

After more than 40 years of roofing, I’ve learned one thing: roofs have personalities. Some are moody, some are stubborn, and a few are downright high-maintenance. Over the decades, I’ve patched, replaced, and argued with just about every type of roof system you can imagine. But when it comes to big projects—large commercial spaces, industrial...

After more than 40 years in roofing, I’ve heard the same question time and time again: how do you know whether a commercial roof needs repair, recoating, or a full replacement? It’s not always an easy call, but the answer usually comes down to understanding the condition of the roof and making a decision that...

Roofs are often taken for granted until something goes wrong. In Central Wisconsin, where weather can shift from heavy snow to pounding rain and high winds within a few months, roofing is one of the most important aspects of any home or business. It protects families, inventory, equipment, and the very structure of the property....

After more than forty years in roofing, one truth stands out: no two roofs are exactly alike. Each one has its own personality, shaped by weather, age, and the occasional raccoon that thinks it’s found a permanent residence. The big question most property owners eventually face is whether to repair a roof or replace it...

After more than four decades on rooftops, certain truths become as obvious as a loose shingle on a windy day. One of them is this—roofs need to breathe. Yes, the big slab of material overhead that keeps rain and snow where they belong has a respiratory system, and if it can’t inhale and exhale properly,...